on march fifth 2012 outfit generic anonymously delivered a personalized flash drive containing a look book for our upcoming pâtisserie.

we liked the idea of reaching out to friends we hold dear, colleagues, fellow chefs we respect and media that have always been supportive. we thought it an interesting way to preface our first project and hopefully a break from the norm for those who received it.

here are the contents in their entirety:

^ many thanks to richie nakano for the ‘opening’ shot

3 responses

  1. I am from a small town in Southern Illinois and caught the cooking channel episode that featured your Society Pack of yummy goodness. I dig what you are about and the passion you are putting into your food. I am not a chef but I am a self taught damn good cook! ;-) I would really like to order some of your tastie offerings if possible.

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